DINING EXPERIENCES
OUR
CONCEPTS
Our concepts blend storytelling, performance and culinary craft into commercially robust formats that can operate as boutique spectacles, signature onboard activations, or headline destination attractions
THE ARGENTINE EXPERIENCE
BUENOS AIRES, ARGENTINA
Part dinner party, part cultural immersion, The Argentine Experience has welcomed thousands of international guests each year since 2011, proudly becoming the country’s number-one culinary shore excursion.
The evening captures the warmth, humor, and theatricality of Argentine hospitality through a lively mix of cooking, wine, storytelling, and cultural rituals where guests actively participate rather than simply observe. From empanada-making and mate tea rituals to Argentine hand gestures, local slang, and the traditions of the Argentine parrilla, every stage is designed to feel engaging, authentic, and socially connective, encouraging guests to interact, laugh, learn, and share the experience together, while creating a stronger cultural connection and appreciation for their time in the country.
5.0 ●●●●● 3400 reviews
#2 of 4521
TRAVELLERS TABLE
PLAYA DEL CARMEN, MEXICO
A lively culinary journey showcasing the evolution of Yucatan gastronomy, from the Mayan world to the present day, highlighting the different cultural influences, rituals, ingredients and cooking techniques that combined to shape one of Mexicos most iconic cuisines.
Designed as a playful, story-driven evening, guests move through different chapters of the Yucatan’s culinary identity while actively participating throughout the experience. Highlights include cacao and copal purification rituals, preparing fire blackened smoky salsa, and live demonstrations of ancestral soup cooking methods using superheated volcanic fire rocks, one of the earliest known cooking techniques in human history.
BEST OF 2023
THE THAI EXPERIENCE
KOH SAMUI, THAILAND
Inspired by the vibrant energy of Thailand’s street food culture, this sensory-driven dining journey explores the flavors, customs, traditions, and culinary techniques that define Thai cuisine.
Fast-moving, playful, and highly interactive, the evening invites guests to taste, create, experiment, and engage throughout every stage of the experience. From crafting authentic sauces and spice pastes to exploring flavor balancing, local ingredients, and Thai dining etiquette, the experience is designed to feel lively, social, and full of discovery, capturing the energy, color, and spirit that makes Thailand one of the world’s greatest food destinations.
2023
EUPHORIA
EXPECT THE UNEXPECTED - SENSORY DINING
Euphoria by Lara Norman is a creative destination where art, performance, and experimental haute cuisine converge in experiential, sensory-driven events. Imagination thrives and every experience pushes boundaries to captivate and inspire. Offering thought provoking dishes and concepts, while bringing together performers, artists, producers, chefs, and visionaries.
With a fluid range of formats including pop-ups, theatrical experiences, private dining, bespoke event planning and further consultancies, Euphoria offers concepts tailored to diverse audiences.
Every experience is designed to deliver its magic within a proven, commercially viable, and profitable proposition.
THE EUPHORIC EXPERIENCES
360° Immersion
The Euphoric Experiences is the umbrella for a variety of theatrical dining concepts - from The Hourglass, Artist’s Table, The Seven Deadly Sins to Alice in Wonderland inspired worlds...
Beyond these curated concepts, Euphoria creates entirely bespoke worlds shaped by your deepest desires, personal stories, imagined realities and even brand identity through a unique flavour DNA. Here food becomes the stage, the plate becomes the set.
DAY OF THE DEAD
OAXACA, MEXICO
We transformed a boutique hotel into a candlelit world inspired by Mexican ritual, symbolism, gastronomy, and theatrical performance.
Guests were welcomed with smoking mezcal cocktails, personalized makeup artistry, and tailored costuming before moving through spaces filled with floral altars, skeletal installations, live performers, and ceremonial décor inspired by Día de los Muertos.
The evening unfolded as a multi-room sensory journey, including a theatrical sit down feast, music, cocktails, storytelling, and fire photography, bringing the magic and mysticism of Día de los Muertos spectacularly to life.
Mise en Play concepts have been trusted by global leaders across entertainment, hospitality, luxury, and beyond.
From Netflix to Cirque du Soleil, our work has brought us to some unexpected and extraordinary tables.
OUR ALCHEMISTS
Two people. One shared obsession with unique experiences.
LEON LIGHTMAN
CO-FOUNDER & EXPERIENCE ARCHITECT
Leon is a global hospitality entrepreneur who has spent over 15 years creating immersive dining and travel concepts for luxury travellers, cruise guests, and destination developers worldwide.
He has designed experiences across more than 35 countries, including multiple award-winning concepts, welcoming hundreds of thousands of guests ranging from high-end boutique concepts to large-scale visitor attractions.
His current portfolio spans private islands, resorts, tourism authorities, and leading travel companies, while he is actively pursuing cruise line partnerships to bring this next generation of immersive experiences onboard.
LARA NORMAN
CO-FOUNDER & CULINARY STORYTELLER
Lara, Founder & Creative Director of Euphoria, is a renowned chef taking an unapologetically imaginative approach to fine dining.
Formed in some of the most elite Michelin starred kitchens, she has carved a distinctive identity at the crossroads of gastronomy, performance, and surrealist design, curating immersive experiences where food and theatre exist as one.
Her signature lies in culinary storytelling , creating symbolic and thought-provoking dishes that marry haute cuisine with avant-garde art.
Her work has been showcased on Netflix’s Five Star Chef and other international TV capturing a global audience.
Beyond Euphoria’s catering and bespoke event services, Lara’s portfolio includes A-list consultancies for ultra-luxury brands, celebrities and The West End.